Saturday, August 18, 2007

A Search Engine for Video (AOL)

AOL's Truveo Introduces New Video Search Site And Consumer Destination Annotated

Last night, Truveo relaunched as a consumer video search destination. Emphasizing branded content (including branded channels), it may be the most comprehensive video search site on the Internet.
Arguably Truveo overwhelms users with too much content and too many choices, but there will be refinements over time as users interact with it.
The single biggest drawback to the site (esp. vs. YouTube) is the fact that many (though not all) of Truveo's content partners contractually require that videos be served on their sites rather than on Truveo