I authored the following paper that was accepted by the American Marketing Association to be presented at the upcoming Higher Education Symposium in San Diego, November 11-14, 2007.
A CHIEF ENROLLMENT OFFICER THAT SLEEPS AT NIGHT—A WEBSITE THAT WORKS
ABSTRACT
Today’s student prospects have a myriad of communication options available to them. Where the telephone and mail strategies seemed to work in the past, that’s not always true anymore; the website seems to be the most effective place to get the message out to prospects. With that comes the need for our institutions to practice strong knowledge management as it relates to organizing content. Organizing the success stories of our respective learning communities is very important to a successful recruitment process. This paper seeks to provide overview information to its reader on Content Management Systems, Really Simple Syndication (RSS) news feeds, and Taxonomies.
Full paper available as a Google Doc
